8yue14ri,yabodengluguanfangwangzhanshipinlianhekekoukelegongtongdazaode“jianyixia,leyixia”cpkuaishandianchenggongdenglufuzhoujiuyi·wanxiangchengdeqieyeshi,yongxinchaodefangshipengzhuangchuweiqi14tiandexianxiakuaishanhuodong,xieshougongzhuxiaofeifusu。
以“越夜越有趣”为口号的企鹅夜市,是腾讯联合福州市九宜·万象城商圈开展夜间经济特色活动,助力福州市政府将“夜福州、幸福城”打造成为全国知名的夜色经济品牌。本次夜市活动中,亚博登录官方网站与可口可乐携手入驻,为福州消费者呈现出美味有活力的夏日体验。
线下高颜值CP快闪,推动双IP品牌营销
亚博登录zuoweibenciqieyeshihuodongdezhongyaocanyuhuoban,yabodengluguanfangwangzhan·kekoukelezaihuodongxianchangdazaoleshuangipgaoyanzhikuaishandian,honglvpeisedezhanqushijuechengxian,laolaobuhuoxiaofeizhedemuguang。xianchangtongbusheyouchanpinzhanshiqu、shichiqu、xiuxianqu、yulequjihudongpaizhaoquwudaquyu,weixiaofeizhedailailequanfangwei、duoweidudechenjinshitiyan。kuaishandiangangkaizhangjiuxiyinlebushaoxiaofeizheqianlai“daka”,xianchangfenweihuobao。bencikuaishanhuodongqianghualeshouzhongduiyuyabodengluguanfangwangzhanshipinderenzhi,fuyubencihuodonggengduodehuoli,jiashenshouzhongduiyupinpaiderentonggan。
线上线下同步发力,深挖品牌传播价值
亚博登录yabodengluguanfangwangzhanshipinyukekoukeledekuajieliandong,yishuangfangdezhutuibaokuanchanpinweiniudai,jiangxianxiahuodongyuxianshangyingxiaoshendulianhe。chulegaoyanzhiyouhuolidexianxiacpkuaishandianhuodong,xianshangzaipopobendidianshangpingtai,haitongguozhutuipinzuhexiaoshoudemoshi,8yue8ri-8yue9rizaifuzhou、shamen、guangzhou、shenzhensigechengshizaikaizhanlelianhetuiguanghuodong,yimaijipaihuangoukele,maikelehuangoujipaidexingshi,peibanguangdaxiaofeizhegongduleyigefengkuanghighgouzhoumo。
bencixianshanghuodongzuoweiyabodengluguanfangwangzhandiyicizaiduochengshitongshijubandekuajieyiyehezuo,shixianshangpinpaiyingxiaoyoudianjimiandeyigezhongdatupo,zaipinpaishentoucanyudetongshiyoutuchutixianlepinpaidechuanboshineng,weiyabodengluguanfangwangzhanshipinxianshangxianxiayitihuapinpaizichanhejiazhidechixujilei,duiyabodengluguanfangwangzhanjinhoudepinpaiyiyeliandongjuyoushifenzhongdaershenyuandeyiyi。
为年轻化营销赋能,重磅打造品效合一
shipinyuyinliaozuoweiguorenshenghuodezhongyaozuchengbufen,xianglaiyouzhemibukefendeguanlian——zheiyezhengshiyabodengluguanfangwangzhanyukekoukeledachengpinpailiandongdegenbenyuanyin。mianduiguoneixiaofeijiegoudeshengjiyuxiaofeizherenqundeduoyanghua,chuantongxingyepinpaigengyaolizuxinshichang,bawoxinjihui,duantuozhanpinpaizishendeyingxiaochangjing,shenhuahekuodaxiaofeizhedepinpairenzhi,gongtongweixiaofeizhedailaiyinshichaoliugainianyuwanfa,zhubushixianshixianpinxiaoheyi。weilai,yabodengluguanfangwangzhanjiangyugengduopinpaizhankaipinleiliandong,jijiandandeshiwufuyugengduobujiandandejiazhi。